0207 727 6760
141 Portland Road, W11 4XX
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Holland Park/Latimer Road
Over seventeen years ago Sam was so fed up with intimidating high-end department stores that she decided to set up a women’s boutique of her own, The Cross in Holland Park. When it all started, being at a time of yet another recession, most people were keeping it safe by stocking the well-known designers we’re told to aspire to. Contrary to the norm, Sam set out to support upcoming labels knowing all too well how hard it was to get stocked by the stores you love. (Sam was also making handbags at the time.)
Today The Cross continues to search for designers under the radar. Now more than ever it’s the one off pieces that the shop gets excited over – a mix of great accessories and clothing by brands that have individual and exciting stories to tell. TSL saw the latter in action, from Jane Wheeler, a potter and painter from Norfolk, with her unique knitwear to interesting bags made of bridle off-cuts and rare fabrics from Totem in LA, a designer in Paris.
Truth be told garments are ‘boutique’; prices start from the £50 mark to £400ish. That said in the present section upstairs are lots of accessories and pieces that can be picked up for much less and their sample sales, usually held twice a year, make way for absolute bargains. Sign up to their mailing list to find out more.
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