0207 736 3696
299 New King's Road, SW6 4RE
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From £15 to £500
Since the early nineties, independent women’s boutique Deuxième, on the New Kings Road, has been taking in pre-loved designer pieces, taking their pick of the best designers, and selling them on for a fraction of the retail price with half of the profits going back to the original owner. Run by acting school graduate Camilla and her team of fashion-conscious lovelies, the shop is a paradise for fashionistas and a must for any savvy shopper wanting to get their hands on a bargain. And that’s not all that’s on offer here, as at the rear of the store you’ll stumble upon the tranquil Garden Cafe, selling locally-baked goods by Sweet Justice Cakes – run by a friend of Camilla’s who used to be a human rights lawyer! Each day there is at least one gluten-free offering, such as their signature bake; the rich and moreish chocolate brownie cake (around £3 a slice) as well as fair trade organic coffee for about £2.00 a cup. With free Wi-Fi available, this is the perfect space to work or to have a catch-up with a friend.
Whether you’re looking to spend a fiver or five hundred, there are some serious bargains to be had. The rails are packed with high-end goodies, donated by local ladies. Stock stays in store for up to 8 weeks, and anything that goes unsold is either returned to the owner or given to charity. Also, just across the road is ’Deuxième too‘ - their sister store specializing in designer clothing only.